Monday, July 28, 2008

Surf Blue. Live Green.

That's the motto for Revolution Malibu. The logo is a very patriotic red, white and blue. Although the intention was not so much "blue blood America" when the logo was designed, it seems as though the direction of Revolution Malibu has taken on it's own life and is headed toward " Beach Americana "... at least in the decor for our retail space in the Colony.

The obvious would have been to do the whole "bohemian hippie" vibe. That's been overdone here in Malibu with shops like Free City and Planet Blue. Both have done a fine job and are very successful at it. The obvious thing might be to copy them ( to some ), but we think it's time for a new vibe.

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